As promised earlier this week, this is the first post of a series dedicated to my most recent project – Ghosts Of War. Today it will be about the need of a symbol, of an anchor for my activity as a writer. Yes, I’ve created a logo, an image of a trademark that will be on all my eBooks written in english.
To be fair, I have to say that I’ve had an idea about this logo. Without Elena Betti, a very talented woman who got the patience of a Saint, you will not be able to see my logo. Sad but true, I’m unable to use even the simpliest image-related software without disasters. All right, back to the topic. Why a trademark?
First thing to say, it’s an element of identity. A flag to raise near my name in the covers. And at the same time it’s a symbol of a bigger project, something able to contain all the stuff I’m gonna put out next year and so on.
The second thing is about my image as a author / publisher. Yes, it’s a way to underline that I’m doing my best both as an author and as a publisher. That for saying that good writing is not enough, get a good cover is not enough, find a reliable editor is not enough. You have to try for the extra yard and get it. No excuses, no second thoughts. Just your best.
Third thing, it feels good to me to associate my works with something powerful and iconic. A .44″ bullet is a thing that cannot be misunderstood and decades of movies and books greatly popularized it, no matter if you have ever fired one of those little monster or not.
Fourth thing, I’ve had the imagine of the two “4” interlaced as shown in the logo for years in my mind. I know that this number means bad luck in many Asian countries and I mean no disrespect at all for all those who believe that. Of course, I feel free to disagree as well. I simply have to use this symbol, it reminds to me an hideogram – something from a distant past.
Oh my, I did it again. Four reasons for the .44 logo. Just do not sue me, OK?
In my opinion a black-and-white logo have to be good even when reversed. Like that:
What do you think about it? Are you ready to see it on a cover?