The Power Of The Social Media – Truth or Myth?

The ongoing investigation against the Cambridge Analytica company is a good starting point for a question: how much political influence, if any, could be created in the social media? I’m more than a bit skeptic about it, but such a question cannot be ignored.

We already know that every social media user is somewhat profiled by the big players and it’s a safe bet to say that such data are evaluated (almost in real time)and used for a number of commercial reasons, from advertising to research.

We also know that advertising adapts itself according to the changes we made in our daily use of the social media platforms. The mechanism set up by the big players is quite efficient and the constant push to buy or to acquire services is self-evident for everybody with half a brain.

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My candidate is better than yours (and you don’t know sh*t!)

The title of this post is the synthesis of much of the political-oriented messages I get from the social media; it is also a demonstration of the end of any choice to establish some form of discussion in this field. It’s not a surprise, a decade of political communication based on hate and “alternative truth” left its mark in our collective subconscious, not to mention the deep state of distress of the mainstream media.

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#TLDRisthenewblack

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I know, using a hashtag for the title is a bit too much Twitter-friendly, but it’s also a good way to start a bit of discussion here. I’m totally fed up for the use of “TL;DR” in the social media scene and I figure that is the right time to rant a little about it. So, if you don’t like this kind of argument, it’s time to say goodbye.

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