The ongoing investigation against the Cambridge Analytica company is a good starting point for a question: how much political influence, if any, could be created in the social media? I’m more than a bit skeptic about it, but such a question cannot be ignored.
We already know that every social media user is somewhat profiled by the big players and it’s a safe bet to say that such data are evaluated (almost in real time)and used for a number of commercial reasons, from advertising to research.
We also know that advertising adapts itself according to the changes we made in our daily use of the social media platforms. The mechanism set up by the big players is quite efficient and the constant push to buy or to acquire services is self-evident for everybody with half a brain.