I have to say that I was amazed by the last marketing move from Marvel. With a single comic, the new “Steve Rogers Captain America” by Nick Spencer and Jesus Saiz, they got the attention of the whole internet. Try to imagine this. One story, a “new” idea, the equivalent of a multi-million dollar campaign in a matter of a few days. Wow.
I write “new” because it’s not the first time that Captain America gets on the wrong side of the fence. He’s been brainwashed or mind-controlled more than a few times, sometimes with dire results. So why all the rage right now? Could he really be bad to the bone? I mean, we’re talking about an iconic character, that’s right, but it’s the same character that has been killed at least twice.