Be Self or Be Pro – a false choice

William Caxton showing specimen of his printings to the King

Everything changes but the human mind. This could be a good title for this post and also a way to start thinking a bit about a false debate that’s running under the lines in the social media scene. Since the very start of the self-publishing modern era I’ve read thousands of post and status about how silly was the choice for an author to put himself/herself out in the market alone, away from the organization of the publishing houses. That was the very voice of fear, in my opinion. Fear about a market that was changing, for the first time since the 1800’s.